We all love to buy things like food, clothing, utilities etc. Our life revolves around purchasing things for survival and necessities from one place and bring them to our home, where either we consume them or use them. If we remove one thing from our daily life, our routines and activities will shatter into the abyss. All economic system will lag and work at a slow pace. All this will be due to one thing common to all goods and that is called cardboard boxes.
The cardboard packaging boxes brought convenience in practical ways of delivering, handling and storing things for a longer period of time. From then investors in goods and stockiest forgot to worry about incredible loss due to damage of goods. Two reasons it revolutionizes the world; first it brought convenience and a facility to protect goods. Second, it gave birth to brands. Products and goods packed in a cardboard carry names which were first brands. Writing names on packaging evolved to marketing and advertising. Names on boxes became the first brand. By passage of time till now every product is recognized by name printed on its packaging. Can you remember your toothpaste name? It is on its packing.
Now it's time to put some words from sales and business point. Every business big or small needs to survive in the market and most of all they need customer’s attention. There is a direct link between the sale of the product and its appearance. This ground fact leads efforts to be innovative in packaging designs. So our silent ingredient was designed, modified and customized countless times. Every business tried and tested their methods and by years of data collection now every product packaging is purposefully designed to be perfect in appearance with color, shape and catchy phrases printed on it. Ever read taglines like “just does it” or “a taste apart”.
The Economy thrives on the trade of goods and services. All business is there to buy or sell goods. And all goods need to be properly packed and carefully delivered without damage or losing their value. From big items like machinery, household appliances, crockery etc. to smaller products like medicine and cosmetics come from factory packed in material made by cardboard. An especial material invented by scots in the eighteenth century. This material has changed how things look from outside. Due to this material the face of business never looked dull and ugly.
These are all always on the packaging boxes of the product. A Great quality product is always great in looking, somehow people never buy product appearing low quality from their outer look and it's a fact that people are never wrong. You can always bet on good looking similar products in the market. Can you imagine a world without cardboard boxes, you can’t. I bet that if you remove the cardboard from industry and daily life world will suffer from inconvenience. Somehow the modern world is indebted to the inventors of cardboard. Why the change it brought shouldn’t have a significant effect in the delivery of every good manufactured in every factory.